typcn_home Home / About Us

ABOUT US

With eighteen years of unwavering focus, we bring China‘s smart manufacturing to the global stage.

“Stable and Precise, Innovative and Efficient, Industry Mission”

Left
right

Who we are

HB COFFEE ROASTER – a pioneer in the development of China's original coffee roasting equipment, founded in 2008.Rooted in a legacy of industrial craftsmanship and driven by a deep passion for coffee, we set out to build professional roasters that deliver consistent performance and earn the trust of roasters worldwide. From the very beginning, we defined what a Chinese‑made coffee roaster could be – and we have never stopped raising that standard.Today, HB COFFEE ROASTER serves customers across China and exports to more than 30 countries and regions worldwide. In May 2020, our HB‑M2S model was awarded the "Best New Product at the 2020 Show" by the globally recognised Specialty Coffee Association (SCA) – a milestone that validated our commitment to quality and innovation.Looking ahead, we remain true to our founding purpose: to bring Chinese‑crafted coffee roasters to the world, and to prove – through precision, reliability, and continuous improvement – that China's coffee equipment can compete at the highest level.

Business Philosophy

Our Mission

To bring China’s original coffee roasting equipment to the world, and to make professional roasting accessible to every coffee professional.

Our Vision

Committed to becoming a globally trusted Chinese brand of coffee roasting equipment.

Our Value

Stability, Precision, Innovation, Efficiency – and an Industry Mission.

Brand Stores

Aiqubei HB · Original Chinese Coffee Roaster

Lobby Display

A welcoming area presenting HB’s brand image, coffee culture, and space concept.

Wall of Honor

A dedicated display highlighting HB’s development, industry awards, competition achievements, and brand milestones.

Exhibition Hall Display Equipment

A professional display area featuring coffee roasting equipment, brewing tools, and related products.

Exhibition Hall Display Equipment

A scenario-based display that helps visitors understand coffee processing and preparation.

Showroom Bakery

An open experience space combining coffee roasting displays, hands-on activities, and cultural

Showroom display piece

A curated display of coffee beans, equipment, products, and cultural exhibits representing the HB brand.

Interior view of the exhibition hall

A modern exhibition space presenting coffee culture, equipment technology, and brand development.

Exhibition Venue

A multifunctional space for coffee workshops, product launches, industry exchanges, and brand events.

Exhibition Venue

An interactive venue connecting coffee enthusiasts, industry partners, and brand activities.

2008

HB WORKSHOP was founded in Fuyang, Hangzhou. The first HB coffee roaster was successfully delivered in August.

2009

HB WORKSHOP relocated to Ningbo, marking a new stage in product development and manufacturing.

2010

The first-generation 2 kg commercial coffee roaster was officially launched.

2015

A 500 g coffee roaster was introduced and gained increasing attention within the specialty coffee industry.

2016

HB Series coffee roasters entered overseas markets including the United States, Thailand, Malaysia, and other countries. The first electric coffee roaster was also launched.

2017

Aiqu Coffee Technology (Ningbo) Co., Ltd. was established. The PEAK prototype achieved key technological breakthroughs.

2018

The 6 kg industrial coffee roaster was officially launched, expanding HB’s commercial roasting equipment portfolio.

2019

A 300 g sample coffee roaster was launched and received recognition from renowned coffee roasting expert Scott Rao.

2020

The Shanghai Marketing Department was established. HB-M2S received the “Best New Product” recognition at the 2020 SCA exhibition.

2021

A 30 kg fully automatic industrial coffee roaster was introduced. The first Aiqu Coffee Roasting Competition was successfully held.

2022

HB SPACE Hangzhou Experience Center was established in August. In October, the fully automatic PEAK-P1-G coffee roaster was officially launched.

2023

PEAK-P1 was selected as an official roaster for the 2023 Thailand Coffee Roasting Championship. Aiqu Coffee Technology (Ningbo) was recognized as a High-Tech Enterprise. The PEAK-P1 electric-heating version was officially launched.

2024

The newly developed “Light Wing Matrix” heating system received an invention patent.

2025

HB became an officially designated coffee roaster brand for the China Coffee Roasting Championship (CCRC). PEAK-P1 and PEAK-P8 were used for professional competition and demonstration applications. The new Ningbo factory was completed, doubling production capacity.

Request a Custom Quote for Your Coffee Roasting Solution.

Share your production volume, machine specifications, and any customization needs – we’ll get back to you with a tailored quote within 24 hours.

    Name*
    Phone/WhatsApp*
    Email Address*
    Demand Quantity
    Describe Your Project*
    Upload attachments

    Looking for a Reliable Coffee Roasting Partner in China?

    HB COFFEE ROASTER – a direct manufacturer of professional roasting equipment, offering reliable OEM & ODM solutions with stable production and long‑term supply support for global brands.

    Inquiry Now
    icon-Inquiry icon-Inquiry-White